Display Network media agency, and E-commerce.
popIn Discovery
A general term of article recommendation system designed for news media websites, and user read rate analyzing system.
● 內容推薦系統：通過對文章內容，點擊人氣度，SNS上的話題熱度，個人的閱讀興趣，文章的公開時間等的解析來自動生成針對每個用戶的推薦文章展示。
Content-based recommendation system：Taking article contents, clicks, topic popularity on SNS, personal preference, and reveal time of articles into analysis, and automatically generate article recommendation targeting every user.
● 在推薦文章展示中投放和文章相同式樣且有Sponsored標示的原生廣告。
Present the native Ads with the same design as the article and with the mark “Sponsored” in the article recommendation section.
Marketing & Branding Activities
(1)原生廣告投放服務 Native Advertising Service:
協助廠商透過特定的平台進行原生廣告的投放，以自然的方式接觸用戶。這類廣告被接受的程度高，不易被用戶視為傳統廣告，更像是內容的一部分。它對於提升產品或服務的知名度，以及促進產品銷售等方面非常有效。
Assists businesses in placing native advertisements through specific platforms, allowing for a natural engagement with users. These ads are well-received because they blend seamlessly into the platform's content rather than being perceived as traditional advertisements. This approach is highly effective for enhancing product or service awareness and boosting product sales.
(2)流量代管服務 Traffic Monetization Service:
根據網站的需求，提供流量代管服務，通過與多家知名的DSP平台整合廣告來源。所有與流量變現相關的繁複工作交由我們處理，讓網站主能夠更專注於提升優質的內容和流量。
We provide traffic monetization services tailored to the needs of websites by integrating with multiple reputable DSP platforms for ad sources. Let the complexities related to traffic monetization be handled, while allowing website owners to focus solely on enhancing quality content and traffic.
(3)協助各種行銷活動Assist with various marketing activities.
●廣編文Article Advertising (Advertorial):
以文章形式製作並在特定領域的內容媒體上刊登的廣告形式，提高特定領域內的產品或服務的知名度。
Creating advertisements in the form of articles and publishing them on specific content media platforms within certain fields, aiming to increase awareness of products or services.
●網紅行銷:Influencer Marketing:
透過知名度高的KOL（Key Opinion Leaders）或KOC（Key Online Celebrities）來推廣信息，有效地向大規模觀眾傳遞信息，並提升產品或服務的知名度及吸引力。
Marketing strategy that leverages popular KOLs (Key Opinion Leaders) or KOCs (Key Online Celebrities) to promote information. This approach effectively delivers messages to large audiences and enhances the visibility and appeal of products or services.
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